Ford & Slater Coventry occupied its 3 acre Rowley Road freehold site in 1998 when the dealership was established through the acquisition of the Coventry Exel workshop.

The dealership employs approximately 25 staff members and offers extended 24 opening hours from 8:00am Monday to 11:00 am on Saturday enabling operators to have their vehicles serviced outside of normal working hours to minimise non-productive downtime. 

The company opened its new dealership in September 2011 following the completion of a new build project at a cost of £1.75m.